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With respect to NDA agreements at Samsung, I’m unable to share full project details. This case study highlights my design process and approach without revealing proprietary information.

Redefining Photo Editing
Experience with AI/GenAI.

This project focused on expanding the capabilities of Galaxy AI by exploring AI and Generative AI-driven use cases to enhance the Samsung Photo Editing experience. The primary goal was to identify experience gaps and envision opportunities that address core user needs — making photo editing more intuitive, effortless, and playful for Galaxy users.

The project aimed to reimagine how AI can simplify editing tasks while offering creative and intelligent tools that enhance the consumer's photo editing experience.

Duration

2024 - present

My Role

UX Research
Future Experience Planning
Roadmap Creation
UI flows, Wireframes
 

3C Approach / Process

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3. Company Study

  • Study the evolution of Samsung Photo Editor
     

  • Understanding Samsung current and upcoming Galaxy AI capabilities
     

  • Identified key company directions and strategic focus areas
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2. Consumer Study

  • Conducted VOC (Voice of Customer) study
     

  • Influencer reviews and comments
     

  • Market expectation on AI/GenAI evolvement & directions
     

  • Analyzed user photo editing behaviour using Samsung Analytics data

1. Competitor Study

  • Analyzed Visual AI trends across Google, Apple, and C-brand mobile players
     

  • Studied existing products and features in BigTech's (OpenAI, MS, Google LLM models)
     

  • Explored emerging AI technology trends and speculated on future features / experiences

Competitor Current &
Forecasted Visual AI Trends

Key Consumer Needs & Insights
AI Generation Experience Map

Prioritized Business
Directions for Visual AI

Ideation for Key Concept Development
Priortised fundamental & differentiated Concepts
Hero UX Concept Detailing

Synthesis

Analyis

Market updates

Stakeholder alignment

Condensation

Priortisation

Tech Capabilities

Affinity

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Proposal

Enhancing the Photo Editor with AI-Powered Features
Next Phase of Generative Editing Experience
Roadmap & Key Features List

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Impact

  1. Identified as a potential candidate for commercialization in the upcoming next-gen Samsung flagship devices
     

  2. Key feature items incorporated into PRD documents, influencing the product roadmap
     

  3. POC creation of the proposed concept by SRIB R&D
     

  4. Contributed to (HQ) Suwon team's mid to long-term strategy planning, shaping future direction for AI/GenAI Photo Editor.

Confidential details have been redacted to comply with the NDA.
To learn more about my work at Samsung, feel free to connect at HarshitXR@outlook.com

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