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With respect to NDA agreements at Samsung, I’m unable to share full project details. This case study highlights my design process and approach without revealing proprietary information.

Redefining Video Editing
Experience with AI/GenAI.

This project defines key video editing experiences for everyday use and builds a mid-to-long-term AI/GenAI roadmap for future flagship smartphones, delivering an effortless, time-saving video editing experience for users.

Objectives:
1. Define key vision for AI/GenAI-enabled Video editing experience
2. Establish top key directions & meaningful concepts for the next flagship device
3. Identify experience and create roadmap for next & beyond flagship device.

Duration

Oct/24 - Feb/25
05 months

My Role

UX Research
Future Experience Planning
Roadmap Creation
UI flows, Wireframes
 

3C Approach / Process

Research

Study Outcome

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Competitor Study

  • Understanding Video editor features & AI capabilities of Apple, Google, Meta, Adobe.
     

  • Researched key trends and capabilities from big tech players like OpenAI, RunwayML, and leading third-party applications."

  • AI / GenAI Video trend report

  • Competitor feature list

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Consumer Study

  • VOC Study (Youtube, Reddit, X)
     

  • Primary Research (15 participants, 600+ mins)
    ~ To understand user behaviour, aspirations
    & the impact of AI/GenAI tools.
     

  • Mosaic survey (265 respondents)
    ~ To uncover top daily Video Editing needs and pain points

  • Key user needs (fundamental & diff.)

  • Key experience gaps & oppurtunities

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Mobile Video Strategy

  • Understanding the AI/GenAI video tech maturity (Research Papers, Patents)
     

  • History of Video Editing & evovlement

  • Comprehensive Strategic report with market insights and AI/GenAI video editing forecasted predictions

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Company Study

  • Evolvement of Samsung Video Editor
    (Native Editor & Samsung Studio)

    ​

  • Existing and Upcoming capabilities & engines
     
  • Analyzed user video editing patterns and usage data through Samsung Analytics

  • Aligned business Key Directions

  • Tech feasibility with understanding of current & upcoming engines

Competitor Study

Consumer Study

Mobile Video Strategy

Company Study

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  • AI / GenAI Video trend report

  • Competitor feature list

  • Key user needs (fundamental & diff.)

  • Key experience gaps & oppurtunities

  • Comprehensive Strategic report with market insights and AI/GenAI video editing forecasted predictions

  • Aligned business Key Directions

  • Tech feasibility with understanding of current & upcoming engines

Synthesized research outcomes to extract
08 key Video Editing directions & 25 key focus areas

Prioritised
Experience directions & focus areas into ~

"Now "
Experience

"Next & Beyond"
Experience

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  • Vision Statement

  •  Video Editing Concepts

  • Key Policies & Considerations

  • Evolved Vision statement

  •  Mapping experience directions based on user value & tech feasbility

  • Mid-Long-term Roadmap Creation

Impact

  1. Contributed to (HQ) Suwon team's mid to long-term strategy planning
     

  2. Key feature items incorporated into PRD documents, influencing the product roadmap
     

  3. Facilitated alignment between R&D, product, and business teams, ensuring roadmap feasibility and strategic buy-in.
    ​

  4. Consolidated strategy report featuring market deep analysis, competitor benchmarking, and future experience forecasts.

Confidential details have been redacted to comply with the NDA.
To learn more about my work at Samsung, feel free to connect at HarshitXR@outlook.com

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