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With respect to NDA agreements at Samsung, I’m unable to share full project details. This case study highlights my design process and approach without revealing proprietary information.

EXECUTIVE
SUMMARY

06 Months (Feb - July 2023)
Internship at Samsung

Industry Mentor Sudip Roy  l  Academic Mentor Prof. Shakti Banerjee (HOD)

The team : Camera & XR Visual Experience Team
Amit Chowdhary (Group Head)  l  Debayan Mukherjee (Part Head)   l  Swadha Jaiswal (Design Manager)  l  Vishal Jha (Design Manager)  l  Amit Soni (Design Manager)   l  Sudip Roy (Official UX Mentor)  l  + 15 UX Designers / 02 UX Researchers

What did I work at Samsung?

Over the 06 months, my Internship brief was to:
Design an XR tool for content creators

GenZ users are emerging to be the key demographic for products and experiences with their accelerated adoption of tools in gaming, personalisation & creation.
The aim of this project is to design a XR creation tool that meets needs of GenZ content creators. Study existing product and user landscape to identify user trends and behaviour.

•  Studied Samsung Eco-system & products

•  Conducted exhaustive Desk Research to understand competitors

•  Updated Instagram algorithm to enable micro learning

•  Shadow mapping in-office GenZ’ers

•  Conducted 1-1 user interviews (PM, R&D, UX, HR teams)

•  Explored affinity methods to extract key consumer insights

•  Analysed Big portal Data (usage insights)

•  Conducted multiple scenario ideations with focus groups

•  Somehow survived 04 team reviews 🥶 🥵  (full of learnings)

Created this 06 month timeline to better plan & navigate the project.

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Process / Approach

The whole design revolves around creating a tool that helps new-age content creators produce content in XR.

and creating an experience
that balances productivity with delight.

For recruiters only
Request access at harshitXR@outlook.com to view the full case study.

Key learning & Reflections

Challenges

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  1. “Too many cooks spoil the broth” : We work in an environment where everyone is a designer :)
     

  2. “Imposter Syndrome” : Everyone in Samsung is already the best
     

  3. “Designing for consumers not clients : And these consumers are all over the globe.

Reflection

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  1. Storytelling drives impact.

  2. Good problems > good solutions.

  3. Synthesis brings clarity.

  4. Read the room while presenting.

  5. Cross-team synergy saves resources.

A heartfelt thank you to Amit Chow, Debayan Mukherjee, Swadha Jaiswal, Vishal Jha, Amit Soni, Sudip Roy, and all my incredible colleagues at Samsung R&D Bangalore for the invaluable lessons and lifelong memories to cherish.

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